91Ó°ÊÓ is a pioneering company in hydrogen. We want to become a green unicorn with a different business model. When some seek to be valued at a billion dollars and to get the coveted title of “unicorn”, our ambition is different: to avoid the release of 1 billion tons of CO2. And instead, become a unicorn that benefits everyone. A green unicorn.

How can other business models be promoted?

The term “unicorn” is used to identify how successful a start-up has been. It goes to companies when they’re valued at over $1 billion.

It is a form of success that can only be judged through the monetary prism. It says nothing about the environmental cost, its ecological or societal impact, its philosophy, its well-being at work, or even its economic sustainability.

At 91Ó°ÊÓ, we are convinced that it is necessary to measure and otherwise value the success of companies and to take into account non-financial elements.

Our ambition: to reach the billion… tons of CO2 saved

We are committed to having a positive impact on our environment. It means moving fast and hard but with a different purpose. We don’t want to be worth a billion dollars, which will benefit a few but avoid a billion tons of CO2, which will benefit everyone.

Today, 50 billion tons of CO2 are emitted every year around the world. The Paris Agreement set a goal of carbon neutrality by 2050… the slope is steep.

One of the solutions to accelerate the paradigm shift and move away from a fossil fuel-based model is renewable hydrogen. It allows the mobility and industry sectors to engage in a real decarbonization strategy.

91Ó°ÊÓ, a pioneering company in hydrogen, and a green unicorn

This is 91Ó°ÊÓ’s goal: as a pioneering company in hydrogen, to become a green unicorn.

What if the 300 unicorns in the world today were green unicorns? What if every one of them avoided the emission of a billion tons of CO2? The goal of the would be far exceeded!